Frost Busts Housing Myths
We must rethink how we live. Our future actually depends on it. In Norway, many accepted truths exist regarding the “right” way to live. Now, we’re examining some of the biggest myths to see whether it’s time to break them.
Is It Always More Cost-Effective to Own?
Four out of five Norwegians own their own home, according to Statistics Norway (SSB). That means about one million Norwegians live in rental housing. You may have heard that renting is throwing money away—but is that always true, and should this calculation factor in more than just finances?
We’ve investigated whether it’s really the case that ownership always pays off:
Is It Un-Norwegian to Share?
Many Norwegians prefer to have things for themselves. Did you know there are three million cars in Norway—or that we now live in larger homes, but fewer of us share them than before? But would more of us be open to sharing if it meant access to more resources?
Is it truly the case that Norwegians dislike sharing? We visited Nærbyen 24/7, where resource sharing is intrinsic to the living concept, to dig into that myth:
Is Energy the Only Thing That Matters?
Every industry—including ours in housing—must contribute if we’re going to meet Norway’s climate goals. Is it as simple as a developer installing solar panels to make a building climate-friendly? And could it be that the authorities don’t see the whole picture today?
It turns out the situation is much more complex than that. See what we discovered here:
Join the Team
The UN’s 17 Sustainable Development Goals represent a massive global effort to eradicate poverty, fight inequality, and stop climate change. At Frost Eiendom, we want to contribute in whatever ways we can. Together with staff and partners, we’ve selected four of the goals to guide how we approach sustainability at Frost Eiendom—ensuring future homes are built in ways that serve not only the environment but also our city and its people.
